Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen!
[1:18]: #1: How Do I Market My Project?
Marketing is all about attention. You should be making sure that your product has that attention and from the right people. Let’s discuss who to get attention from, where to go to get the attention, and how to go about getting it.
[7:11]: Paying For Attention
Sometimes you have to pay for people to notice you and that’s not “wrong.” So many companies do it and maybe you should too.
[9:32]: Earning Attention
The best way to earn attention is through organic marketing and relationship building. It takes time and there is a right way to do it. Make sure you’re doing it correctly!
[13:57]: #2: How Do You Get Your Community?
Your community is like an upside down triangle. It’s those people at the bottom who you want to foster and care for. However, you will, inevitably, lose people along the way. Don’t panic. That’s normal.
[19:23]: #3: Does This Actually Work Or Am I Wasting My Time?
Does crowdfunding really work? If you are having this thought, stop what you’re doing and listen to this right now.