Case Study

How To Create A Product People Want And Raise $466,659 with Graphene-X

The Alpha Series jacket from Graphene-X is an all-around graphene-based 3-layer jacket. In their first foray into crowdfunding, the team behind Graphene-X created a much-needed product and found a passionate audience to raise $466,659. In this episode, I had the opportunity to chat with Jorge Barros who is one of the Co-Founders of Graphene-X. We …

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The Launch Plan To Raise $69,093 For Gino, The Personal Air Sanitiser

Gino is a personal air sanitizer. The team behind Gino rallied their connections and supporters to raise $69,093 for their idea. In this episode, I sit down with Caleb Storkey to talk about how a B2B business can use crowdfunding to break into B2C, quickly pivoting when things go wrong, methods to build an engaged …

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Testing For Market Acceptance And Raising $103,724 For Lounge Wagon

Lounge Wagon is an all-terrain utility wagon. They quickly reached their goal and ended up raising $103,724 for their second campaign. In this episode, I had the opportunity to chat with Phil Kelly who is a second-time Kickstarter creator. We sit down to discuss using crowdfunding as a way to test the market, the iterative …

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