Lead Generation

Why do People Ever Give Money to Crowdfunding Campaigns

Why would people give money to someone they don’t know for a product that may not even exist yet?! Try to explain the concept of backing crowdfunding campaigns to people who are not related to the concept and they won’t get it the first time. So… to have backers, you need to understand their mindset. …

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The Crowdfunding Algorithm in Action

Have you ever wondered what goes on behind the scenes of Kickstarter and Indiegogo? Read on to learn what makes a successful crowdfunding campaign, and how Kickstarter and Indiegogo rank every single project. Disclaimer: there’s no public knowledge of the algorithms of Indiegogo and Kickstarter, but these are some of my best observations!  A Campaign …

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