Market Research

The Crowdfunding Algorithm in Action

Have you ever wondered what goes on behind the scenes of Kickstarter and Indiegogo? Read on to learn what makes a successful crowdfunding campaign, and how Kickstarter and Indiegogo rank every single project. Disclaimer: there’s no public knowledge of the algorithms of Indiegogo and Kickstarter, but these are some of my best observations!  A Campaign …

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Warning: Don’t Launch On Kickstarter Or Indiegogo Until You’ve Done Market Research

Market research is so important in attaining success for your crowdfunding campaign that it has its own step in the Launch Success Formula. Why Even Do Any Market Research? With a crowdfunding campaign, success comes from the crowd itself.  It’s truly not what you think will work, but rather what the crowd (aka the market) …

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Launch Success Formula: 7 Steps To Succeed on Kickstarter And Indiegogo

Once you’ve decided that crowdfunding is right for you, it’s time to get to work.  Crowdfunding might seem like a daunting task when only 30% of projects succeed. However, after working with entrepreneurs to raise over $7 million on Kickstarter and Indiegogo, I can tell you for certain that there is a way to succeed …

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13 Crowdfunding Mistakes During Pre-launch And How to Avoid Them

About 35% of projects that launch on crowdfunding get fully funded. That means there’s a whole bunch of projects out there that fail.  Like most other business domains, crowdfunding requires its own strategy. I’ve talked to countless founders, worked on numerous projects, and am on a mission to help entrepreneurs like you successfully launch and …

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