Market Research

Why do People Ever Give Money to Crowdfunding Campaigns

Why would people give money to someone they don’t know for a product that may not even exist yet?! Try to explain the concept of backing crowdfunding campaigns to people who are not related to the concept and they won’t get it the first time. So… to have backers, you need to understand their mindset. …

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How to crowdfund affordable or expensive products

We’ve all seen big tech products which rewards go for around $1,000 and we’ve seen small but practical products that solve everyday problems which rewards go for 20 bucks. And both campaign styles get funded. So what’s easier? To crowdfund for affordable or for expensive products? To start, there’s a great importance on defining your …

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The Perfect Product And Audience Combination For Crowdfunding

What distinguishes a big campaign from a small one? There are various factors like press, influencers, advertising, page design… I can go on and on and on about the various aspects of a good and impactful campaign.  However, there are two things that people don’t often talk about it that really impacts funding. The two …

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4 PR Mistakes Crowdfunding Project Creators Must Avoid

You’ve probably heard about a lot of things that you should do when it comes to getting your product featured. However, not many people focus on things that you shouldn’t do. Let’s talk about the top 4 PR mistakes you must avoid. They’re the little things that you think will help make your story more …

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