Market Research

4 things you need to learn from market research

No one wakes up in the morning and says: Yes! Market research day!  It’s probably not a topic that makes you super excited. And that’s normal. You’re not alone. But it’s so important to not overlook it. Market research is probably THE most important aspect of a product launch.  Why is it so important? Because …

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What is the perfect launch date and time?

Time time time. Timing it’s crucial to succeed at anything. Projects, business, relationships. But when it comes to crowdfunding, and the moment to decide when to set your campaign live arrives, how do you know when is the perfect launch date and time? Time plays a HUGE role in everyone’s lives. That means it’s kind …

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Why do People Ever Give Money to Crowdfunding Campaigns

Why would people give money to someone they don’t know for a product that may not even exist yet?! Try to explain the concept of backing crowdfunding campaigns to people who are not related to the concept and they won’t get it the first time. So… to have backers, you need to understand their mindset. …

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How to crowdfund affordable or expensive products

We’ve all seen big tech products which rewards go for around $1,000 and we’ve seen small but practical products that solve everyday problems which rewards go for 20 bucks. And both campaign styles get funded. So what’s easier? To crowdfund for affordable or for expensive products? To start, there’s a great importance on defining your …

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