Gino is a personal air sanitizer. The team behind Gino rallied their connections and supporters to raise $69,093 for their idea. In this episode, I sit down with Caleb Storkey to talk about how a B2B business can use crowdfunding to break into B2C, quickly pivoting when things go wrong, methods to build an engaged …
The Launch Plan To Raise $69,093 For Gino, The Personal Air Sanitiser Read More »
Imagine if you could know exactly what does and doesn’t work when it comes to the industry you’re trying to launch your product or project into? Imagine if you could get the inside scoop so you knew exactly what your audience responds positively and negatively to! Well, lucky for you – you don’t have to …
Lounge Wagon is an all-terrain utility wagon. They quickly reached their goal and ended up raising $103,724 for their second campaign. In this episode, I had the opportunity to chat with Phil Kelly who is a second-time Kickstarter creator. We sit down to discuss using crowdfunding as a way to test the market, the iterative …
Testing For Market Acceptance And Raising $103,724 For Lounge Wagon Read More »
Do you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth. Do you know what is actually influential in predicting the …
Move is an online supermarket. Within the first day, they doubled their goal and surged upwards to $420,835 from 3,659 backers. In our conversation, we talk about how to find the most attentive fans, the benefits and pitfalls of Kickstarter as a launch platform, and building a business after crowdfunding. Links From The Episode:– Crowdfunding …
How Move Found Their Superfans And Raised $420,835 Read More »