One campaign I worked with successfully funded their $25,000 Kickstarter goal in only 10 minutes. Think about that for a second. Only 10 minutes to raise $25,000. They ended up raising $189,513 at the end of their 30-day campaign. Today, we’re going to reverse engineer how campaigns like this did the preparation beforehand to raise …
Landing Pages: The Golden Ticket To Capturing Leads Read More »
This crowdfunding case study is how a client of mine, Mous, raised over $2.2 million from 54,653 people and became a global brand. Mous started off as a bootstrapped startup in the UK. They wanted to create ultra-protective and stylish phone cases. The team didn’t have much marketing budget but had founders who always gave …
Case Study: How Mous Raised $2.2 million from 54,653 backers Read More »
I’ve found that there are 4 factors to take into account for a launch. 1. What time are people checking emails? I’d also recommend launching projects bright and early in the morning, around 6am PT/ 9am ET. Why? As you know, email lead generation is huge for Day One success of a campaign. By launching …
The Best Day (And Time) To Launch A Crowdfunding Campaign Read More »
Some people claim that the best way to create effective crowdfunding rewards is to find the all-time best-selling reward prices and copy them. I say screw historical statistics from Kickstarter or Indiegogo. Let’s go through an example. Here are two charts: 1. Top 10 Best Selling Reward Prices in Design & Average Reward Price: 2. …
How To Create The Most Effective Crowdfunding Rewards Read More »
The top 5 not-so-obvious tips after years in the industry.