Pricing

How to crowdfund affordable or expensive products

We’ve all seen big tech products which rewards go for around $1,000 and we’ve seen small but practical products that solve everyday problems which rewards go for 20 bucks. And both campaign styles get funded. So what’s easier? To crowdfund for affordable or for expensive products? To start, there’s a great importance on defining your …

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The Beginner’s Guide To Kickstarter Shipping And Rewards

For those completely new to crowdfunding, you probably don’t realize that there is a lot of number crunching involved. I’m going to be totally frank with you, I initially didn’t have much of a clue either.  As someone with a marketing background, I was mostly interested in numbers like cost per email lead, cost per …

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The Crowdfunding Reward Strategy That Works

Crowdfunding rewards is the one thing that all backers must experience.  Some backers don’t watch your video. Some don’t care much about anything but the video. Some are such believers of crowdfunding that they’re sold right when they get an ad. Others were already sold to the idea ever since you hooked them during your …

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How To Price Your Kickstarter And Indiegogo Rewards

It’s time to start planning your rewards. Rewards (or perks if you’re on Indiegogo) is the one item that all visitors must experience as they convert into a backer for your project. Needless to say, it’s a huge deal.  So when it comes to planning rewards, where do you start? Today, we’ll talk about what …

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