We all enjoy Free Shipping. That’s a fact. When the “Shipping Charges” equals 0.00$. We all do. But it if was possible for everyone to do it, we would get everything we buy shipped for free. That’s not the case. Sometimes creators must charge shipping.
But, if you’re in the beginning phases of launching a product into the market is it really something you can feasibly offer? Maybe you’re wondering if it’s something you should offer?
There’s enough to worry about and work on for your campaign! (see Free Masterclass on everything about how to get fully funded).
Luckily, there is no right or wrong answer and you do have options. Here are three different ways you can charge shipping for your rewards during your campaign and the pros and cons of each.
What’s Up With Shipping?
Getting the conversation started on whether or not “free shipping” is really doable. No worries. Here are your options:
ONE: Integrate the Shipping Cost to the Entire Cost of Production
Add on the shipping cost after you look at all the production costs for making the actual product. That way the price of the product already includes the shipping cost.
TWO: Subsidize Part of the Shipping
You decide to take money out of your own pocket to cover a certain amount of the shipping and the buyer pays the rest. It might not be all that attractive to you as a creator, but if you budget correctly then perhaps is something you can offer, and your backers will appreciate for sure.
THREE: Make Backers Pay the Full Price of Shipping
Have backers pay the full price of the shipping. This is a common one for those who have a broad audience around the world and for whom is complicated to get an “average” of what shipping would look like to all of those places.
Also to consider when thinking about Charging Shipping:
There are other things to think about: right custom taxes, duties, VAT, etc.
How to Inform the Backer of Shipping Costs
Being upfront with your backers about the price of shipping is the best route you can take. It allows them to know exactly what they’re signing up for and, in turn, leads them to trust you because of your vulnerability.
Figuring out and budgeting shipping is a headache for every creator. But it’s crucial to understand in order to be able to communicate it clearly to your backers, and for you to have your numbers in order.
For a detailed guide for Kickstarter Shipping costs head here.