How to Know Your Audience

SUMMARY

Sometimes launching a project can feel a bit uncertain. It can feel like you’re throwing your idea against the wall and hoping it sticks. But, what if we told you it doesn’t have to be that way? What if we told you there is actually one aspect of crowdfunding that, after mastering you’ll be able to have a pretty good handle on how things are going to turn out? 

Well, lucky for you, Nalin does just that in this week’s episode. The topic: your audience. By knowing the in’s and out’s of who your project was made for, you will be able to crush your crowdfunding campaign and have better success. 

Main Takeaways

[0:34]: Encouragement for Those in the Trenches  

Why Nalin does what she does.

[2:40]: How Nalin’s Previous Life As A Product Marketing Manager Relates to Crowdfunding

Being a project marketing manager at an after-market car solution company taught Nalin some very important crowdfunding lessons that she shares with us all.

[4:22]: What Is “Product Market Fit” Anyway? 

Let’s compare a cooking pan and a smart trash can to explain this one.

[8:27]: What Product Does Your Audience Like?

You have to know your “why” to know your audience. If you can’t pin down exactly who your audience is – go back to the drawing board of why you created your product in the first place.

[10:22]: The Potatoe Peeler Example

How does a potato peeler have anything to do with your audience? A lot actually! 

[16:17]: Picking Your Audience Helps You Pick Their Influencers 

People trust influencers, reviewers, or anyone who has sway in a certain industry. Knowing your audience will allow you to know who will have more success in selling your product to them for you.

[17:49]: How To Predict People’s Response To Your Product

What if you could know how people are going to react to your project before it launches? Well, you can! 

Resources From This Episode

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