Social Media is Not a Sales Channel

In this episode, host Nalin talks about how Social Media is NOT a sales channel. Nalin shares a 3 step process on how to bring in your crowdfunding!

She discusses:

[1:11] People say they have gone through the preparation phase and they go to launch their campaign but not being successful.

[2:21] The main reason it isn’t working is because Social Media isn’t a sales channel.

[4:05] Email definitely is king around here when it comes to crowdfunding.

[5:05] There is a 3 step process or formula to building your crowdfunding!

[5:39] The first step is, you want to build a list with individuals that are of buying intent.

[6:49] Buying Intent is someone who actually signs up for an email to find out where they can actually purchase the product.

[8:12] The second step is, to conduct a pre-launch warm up with friends, family, followers and fans.

[8:45] Just tell the people on your list, friends, family and followers how they show support for you and your project.

[10:50] The third step is, to build value and urgency in your emails.

[11:02] By building value is when someone comes to your page and sees that reward, feels like they are getting a lot for the price.

[13:06] By creating urgency, you want to show that there are a limited amount of spaces or different reward tiers within your campaign.

[14:45] But the best news is that this blueprint and step process can work for every category out there.

Get out there, start collecting emails and start implementing that 3 step process!

You can also check it out on Stitcher, Castbox, and Podbean!

[fusebox_transcript]