audience

Why do People Ever Give Money to Crowdfunding Campaigns

Why would people give money to someone they don’t know for a product that may not even exist yet?! Try to explain the concept of backing crowdfunding campaigns to people who are not related to the concept and they won’t get it the first time. So… to have backers, you need to understand their mindset. …

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How to Create Content for your Pre-Launch?

A lot of creators break their heads thinking about what they should be publishing on social media,  and other channels. What type of content should they be sharing during Pre-Launch. The boxes? The prototype? Their morning coffee? Reality is, creating a product can stretch you in many ways. It reveals your potential and your passions …

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The Perfect Product And Audience Combination For Crowdfunding

What distinguishes a big campaign from a small one? There are various factors like press, influencers, advertising, page design… I can go on and on and on about the various aspects of a good and impactful campaign.  However, there are two things that people don’t often talk about it that really impacts funding. The two …

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