You have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for …
Once you’ve acquired a decent-sized email list, it’s time to create an email campaign that will have your potential backers ready for launch day! There’s a little known 30% Rule that applies to all crowdfunding campaigns. In short, you need your campaign to be 30% funded within the first 24hrs to reach your goal… Let’s …
Email marketing is a whole new world to 95% of people I work with. When I first got started in crowdfunding, I thought sending something from a founder’s Gmail address was all you needed for success. Boy was I wrong. There’s a lot more intricacies that go into email marketing than I initially knew. If …
Email marketing is incredibly important when it comes to crowdfunding. It’s not social media that will drive your project to success (social media is not a sales channel) change but rather the emails of raving fans that will get you there. As one of the most crucial components of the Launch Success Formula, your email …
The number one myth for crowdfunding is that if you launch on crowdfunding, people will immediately come to your campaign and you will get millions of dollars. Again, that’s a myth. In truth, crowdfunding platforms are multipliers: they build on the work you’ve put in and the crowd you’ve built for yourself. You can’t expect …
Pre-Launch 101: Creating a List of Super Engaged Backers Before You Launch Read More »