market research

4 things you need to learn from market research

No one wakes up in the morning and says: Yes! Market research day!  It’s probably not a topic that makes you super excited. And that’s normal. You’re not alone. But it’s so important to not overlook it. Market research is probably THE most important aspect of a product launch.  Why is it so important? Because …

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The Best Day (And Time) To Launch A Crowdfunding Campaign

I’ve found that there are 4 factors to take into account for a launch. 1. What time are people checking emails? I’d also recommend launching projects bright and early in the morning, around 6am PT/ 9am ET. Why? As you know, email lead generation is huge for Day One success of a campaign. By launching …

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How To Create The Most Effective Crowdfunding Rewards

Some people claim that the best way to create effective crowdfunding rewards is to find the all-time best-selling reward prices and copy them. I say screw historical statistics from Kickstarter or Indiegogo. Let’s go through an example. Here are two charts: 1. Top 10 Best Selling Reward Prices in Design & Average Reward Price: 2. …

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