pricing

The Beginner’s Guide To Kickstarter Shipping And Rewards

For those completely new to crowdfunding, you probably don’t realize that there is a lot of number crunching involved. I’m going to be totally frank with you, I initially didn’t have much of a clue either.  As someone with a marketing background, I was mostly interested in numbers like cost per email lead, cost per …

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Warning: Don’t Launch On Kickstarter Or Indiegogo Until You’ve Done Market Research

Market research is so important in attaining success for your crowdfunding campaign that it has its own step in the Launch Success Formula. Why Even Do Any Market Research? With a crowdfunding campaign, success comes from the crowd itself.  It’s truly not what you think will work, but rather what the crowd (aka the market) …

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How To Price Your Kickstarter And Indiegogo Rewards

It’s time to start planning your rewards. Rewards (or perks if you’re on Indiegogo) is the one item that all visitors must experience as they convert into a backer for your project. Needless to say, it’s a huge deal.  So when it comes to planning rewards, where do you start? Today, we’ll talk about what …

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How To Create The Most Effective Crowdfunding Rewards

Some people claim that the best way to create effective crowdfunding rewards is to find the all-time best-selling reward prices and copy them. I say screw historical statistics from Kickstarter or Indiegogo. Let’s go through an example. Here are two charts: 1. Top 10 Best Selling Reward Prices in Design & Average Reward Price: 2. …

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