There’s an art and a science to creating the most attractive rewards. The “art” is how creative you can get with your rewards, while the “science” is how you massage buyer psychology and implement it into your campaign. The tool that we’ll talk about today, StockLimits, automates the “science” behind reward success and makes sure …
For those completely new to crowdfunding, you probably don’t realize that there is a lot of number crunching involved. I’m going to be totally frank with you, I initially didn’t have much of a clue either. As someone with a marketing background, I was mostly interested in numbers like cost per email lead, cost per …
The Beginner’s Guide To Kickstarter Shipping And Rewards Read More »
For the vast majority of campaigners, Kickstarter shipping costs are an incredible headache. This is usually because shipping is something people don’t typically deal with on a day-to-day basis; it’s new, novel and unknown. Today, I’m going to break down everything you need to know about Kickstarter shipping costs before you embark on your crowdfunding …
Market research is so important in attaining success for your crowdfunding campaign that it has its own step in the Launch Success Formula. Why Even Do Any Market Research? With a crowdfunding campaign, success comes from the crowd itself. It’s truly not what you think will work, but rather what the crowd (aka the market) …
Warning: Don’t Launch On Kickstarter Or Indiegogo Until You’ve Done Market Research Read More »
It’s time to start planning your rewards. Rewards (or perks if you’re on Indiegogo) is the one item that all visitors must experience as they convert into a backer for your project. Needless to say, it’s a huge deal. You want to price your Kickstarter rewards or Indiegogo perks just right. So when it …
How To Price Your Kickstarter And Indiegogo Rewards Read More »