product positioning

Warning: Don’t Launch On Kickstarter Or Indiegogo Until You’ve Done Market Research

Market research is so important in attaining success for your crowdfunding campaign that it has its own step in the Launch Success Formula. Why Even Do Any Market Research? With a crowdfunding campaign, success comes from the crowd itself.  It’s truly not what you think will work, but rather what the crowd (aka the market) …

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How To Launch A $100K Campaign

Are you looking to launch a project and need over $100K in funding? The dire statistic is that only about 3,7% of projects have raised over $100K. Beyond that, even less than 1% of projects amass over $1M in funding. How do you raise money with crowdfunding? What separates these campaigns from the other 99%? …

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