The Launch Plan To Raise $69,093 For Gino, The Personal Air Sanitiser

Gino is a personal air sanitizer.

The team behind Gino rallied their connections and supporters to raise $69,093 for their idea.

In this episode, I sit down with Caleb Storkey to talk about how a B2B business can use crowdfunding to break into B2C, quickly pivoting when things go wrong, methods to build an engaged fanbase for launch, and using Kickstarter to drum up hype for post-campaign successes.

 

You can also check it out on StitcherCastbox, and Podbean!


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